Monday, June 07, 2004
Online Article - Experience-Enabling Design: An approach to elearning design
Experience-Enabling Design: An approach to elearning design
May 28, 2004
L. Ravi Krishnan (ravikl-at-trina.biz), Trina Systems, India
Venkatesh Rajamanickam (venkat-at-sp.edu.sg), Singapore Polytechnic, Singapore
Abstract
This paper draws inspiration from diverse media to understand what constitutes experience. In doing so, it seeks directions for building experience into design of elearning products.
By exploring other media, one discovers that building experiences is not about doing complex things. It is about doing simple things that will impact the eventual experience.Experience is the point of emotional engagement with the consumer. Today, experience drives consumption of both products and services. Products and services--irrespective of what segment they operate in--sell experiences rather than features. To achieve this, the scope of design has to extend beyond functionality, to satisfy the experiential need.
For example, a logically well-laid building plan might fulfill a functional need but not necessarily the experiential need. The functional needs could be space, plumbing, electrical etc., and the experiential need could be privacy, character of a space, mood it evokes, ambience etc. For elearning to fit into today's consumption, its design too needs to be crafted for experience.The paper contends that thinking only about the functional aspects of elearning hampers our experience outlook. It identifies strategies to overcome this conflict and to successfully engage today's learners. Through a range of examples from diverse areas such as print, documentation, presentation, and elearning, the paper illustrates how deliberate attempt to think beyond mere functionality, makes an obvious difference to the experience of the output. The cues from these examples provide directions to build elearning products that are functionally sound and experientially engaging.
Keywords: Layout thinking, experience design, elearning.
I believe this is an interesting article at elearningPost on experience design and how it is related to layout etc. Must find time to read this.
May 28, 2004
L. Ravi Krishnan (ravikl-at-trina.biz), Trina Systems, India
Venkatesh Rajamanickam (venkat-at-sp.edu.sg), Singapore Polytechnic, Singapore
Abstract
This paper draws inspiration from diverse media to understand what constitutes experience. In doing so, it seeks directions for building experience into design of elearning products.
By exploring other media, one discovers that building experiences is not about doing complex things. It is about doing simple things that will impact the eventual experience.Experience is the point of emotional engagement with the consumer. Today, experience drives consumption of both products and services. Products and services--irrespective of what segment they operate in--sell experiences rather than features. To achieve this, the scope of design has to extend beyond functionality, to satisfy the experiential need.
For example, a logically well-laid building plan might fulfill a functional need but not necessarily the experiential need. The functional needs could be space, plumbing, electrical etc., and the experiential need could be privacy, character of a space, mood it evokes, ambience etc. For elearning to fit into today's consumption, its design too needs to be crafted for experience.The paper contends that thinking only about the functional aspects of elearning hampers our experience outlook. It identifies strategies to overcome this conflict and to successfully engage today's learners. Through a range of examples from diverse areas such as print, documentation, presentation, and elearning, the paper illustrates how deliberate attempt to think beyond mere functionality, makes an obvious difference to the experience of the output. The cues from these examples provide directions to build elearning products that are functionally sound and experientially engaging.
Keywords: Layout thinking, experience design, elearning.
I believe this is an interesting article at elearningPost on experience design and how it is related to layout etc. Must find time to read this.
# posted by Yik Sheng : 8:54 AM
